Bayern Munich, the German football giants, has announced that they will not extend their sponsorship agreement with Qatar Airways, which has faced significant criticism.
The deal will come to an end in June, and the club stated that it will be terminated by mutual agreement. However, Bayern Munich emphasized that the relationship built with fans in the Arab world through Qatar Airways will continue.
Bayern has faced backlash for their sponsorship agreement, as fans are upset about partnering with a nation that has been accused of violating human rights, particularly in regards to LGBT rights and treatment of migrant workers.
These concerns were brought to attention during the World Cup held in Qatar last year. Qatari officials have defended their country, claiming that criticism is unjust and based on misinformation. They have cited labor law reforms implemented since 2018 and accused some critics of displaying racism and applying double standards.
“Both partners have actively promoted an exchange between cultures,” said the club in a statement.
“It has always been the goal of FC Bayern and Qatar Airways to connect people through football, including women’s football. Trusting, open exchanges have created friendships that will continue,” they added.
The CEO of Qatar Airways, Akbar Al Baker, stated that the company has had a successful collaboration with Bayern Munich for a long time.
“We wish the team all the best for the future,” he added.