In order to revive a winning culture at Manchester United, Erik ten Hag wants the bar to stay high.
On Sunday, United will play Premier League leaders Arsenal. While their immediate focus is on securing a spot in the top four, a win could imply a title challenge is not out of the question.
Wednesday’s 1-1 tie with Crystal Palace snapped United’s seven-game winning streak in all competitions. It’s about reviving the ethos that allowed United to rule English football under Alex Ferguson, according to Erik ten Hag.
“What I want to bring in is some culture from high standards and values,” he told reporters.
“And also, I think accountability and transparency. So honestly, they are our values [that] I want to set, want to control.
“I think that is the way we have to cooperate. Internally, but also externally. So for instance, with the media with the fans.”
Asked if he has confidence in United’s ability to keep improving, Ten Hag said: “Yes, I’m quite convinced of that process. I think we are [going] in the right direction.
“It also means that we have to improve a lot if you want to compete in the future for the top positions because the competition will be really tough.”
Read also David De Gea Sends A Strong Message To His Critics
