Manchester United fans can breathe a sigh of relief as the club has officially secured a new shirt sponsorship deal with US technology firm Snapdragon.
The announcement comes after months of anticipation and speculation surrounding the search for a new sponsor, and it’s a deal that promises to bring substantial financial benefits to the club.
Snapdragon, a subsidiary of the renowned technology company Qualcomm, has agreed to be the new front-of-shirt sponsor for both Manchester United’s men’s and women’s teams, starting from the upcoming 2024/25 season. This lucrative partnership will see the Snapdragon brand prominently displayed on the iconic red shirts of the home team, as well as on the away and third kits.
The Red Devils had been on the hunt for a new sponsor ever since they revealed last year that their existing deal with TeamViewer would not be renewed. The club subsequently announced its intention to buy back its front-of-shirt sponsorship rights, opening the door to new opportunities for investment.
The confirmation of the sponsorship deal was made public through a concise press release issued by Manchester United PLC. The statement read, “Manchester United PLC has agreed to an expanded strategic collaboration with Qualcomm Technologies, Inc., that will see the Snapdragon brand displayed on the club’s famous shirts.”
Qualcomm Technologies is already a global partner of Manchester United, endorsing its Snapdragon brand, which powers premium products across a range of technological devices, from smartphones and PCs to extended reality glasses, gaming devices, wearables, and connected cars.
Reports circulating on Monday suggested that Manchester United was seeking a deal worth a staggering £60 million per year. If realized, this partnership with Qualcomm could surpass the current leading shirt sponsorship package held by Real Madrid and Fly Emirates.
The Snapdragon sponsorship will not only encompass the men’s team but also extend its presence to the women’s team, reflecting the club’s commitment to equality and inclusivity.
However, fans will have to wait a little longer before seeing the Snapdragon logo adorning the club’s shirts. The remainder of the current season will see Manchester United’s shirts featuring the TeamViewer logo, with the rebranding set to take effect next year. This decision was made to accommodate the significant number of shirts already in circulation.
This landmark deal comes amid growing tensions between Manchester United’s owners, the Glazer family, and the devoted fan base. Supporters have been vocal in their demands for the club to be sold to a new owner, expressing frustration with delays in the ongoing process that was initiated back in November last year.
As the club gears up for the 2024/25 season, the new shirt sponsorship deal with Snapdragon promises to be a game-changer, both on and off the pitch, providing the financial boost needed to compete at the highest levels of football and address the concerns of the passionate fan base.