Author Archives: Desmond Fairbrother

Diagram showing how a football club is structured.

Who Actually Runs a Football Club

I spent twenty years watching well-meaning chairmen and “strategic consultants” walk into clubhouses with shiny folders, trying to explain how a football club is structured as if it were a Fortune 500 company. They talk about “vertical integration” and “synergistic departments,” but they wouldn’t know a real football club if it kicked them in the

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Complete guide to set pieces book cover.

The Complete Guide to Set Pieces

I’ve spent more Sunday mornings than I care to count standing on waterlogged touchlines, watching “tactical gurus” on television drone on about complex geometric patterns and high-tech data analytics. They’ll sell you a fancy, expensive complete guide to set pieces that involves twenty different choreographed runs, but they never mention what happens when your best

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